One of the biggest mistakes I see small businesses make is not knowing their audience. Why is it important for you to know your audience? These are the people who are buying your service or product. Knowing who they are and what they need will help you go to the right places to market to [...]
View Post business marketing tips, defining your target market, target audience, Toronto social mediaI created a short video in support of Day of Pink, an international anti-bullying campaign. Here’s more information about Pink Day. As a mom, the thought of my son being bullied one day in our age of massive online social reach, is absolutely terrifying. I hope by the time he goes to school we’ll all [...]
View PostUsing social media can waste a lot of time..if you’re not using it effectively. We need to embrace social media for our businesses, that’s a given, but it can be hard to know where to start. How do you be sure whether what you’re doing is making any difference? It can be useful to focus [...]
View Post how to social media, klout score, social network influence, using social media kloutMore likes for your Facebook business page means more business, right? Well no, not really. Just because someone has liked your Facebook page, it doesn’t mean that they’ll automatically buy your product. The ‘like’ is the just the start. The key to using Facebook successfully is engagement. Once someone has liked your page, you can [...]
View Post“Everyone’s on Twitter! If you’re not, you’re missing out.” How many time have you heard that, or something like that? Many social media ‘experts’ tell people to go on Facebook, Google+ and Twitter because they’re the “most popular”. But the most popular social networks aren’t necessarily right for you and your business. Social media marketing [...]
View Post Caroline Pigott, Flourish Marketing, social media marketing, social media marketing for business, social media marketing tips, toronto social media marketing servicesA quick “live” update (shot from yours truly’s living room while I enjoyed a sunny afternoon tea) to introduce you to the next post coming up – Popular Social Networks Aren’t Necessarily Best for You! Agree and like what I have to say? Share on Facebook & Twitter and sign up for your free social [...]
View Post how to use social media, marketing plan template, marketing strategy, social marketing, social media strategy templateI see this too often – business social media accounts that are either ghost towns, sitting empty and neglected or pages that are being used as pure broadcasting tools. It just boggles my mind! If this is you and you’re wondering how the heck to get the best social media ROI for your business read [...]
View Post Caroline Pigott, Flourish Marketing, social media and business, social media and marketing, social media for marketing, social media marketer, social media ROIHave you claimed your local online listings yet? You may think that in this age of globalization that participating in local listings, like Yelp, isn’t so important. But you’d be wrong! Local listings are more important now than they ever were, and here’s why… The most important reason is that they work! According to Digital [...]
View Post Caroline Pigott, Flourish Marketing, google plus local, how to list on yelp, how to list your business locally, local online listings, online marketing strategies, yelp listingsWhen Google announced their new Google+ feature – Hangouts – the social media world got very excited. Many of us rushed to use Hangouts as a business tool, and invited our contacts and colleagues to Hangout events, such as interviews with industry leaders. All too often the Hangouts would crash, the people invited to watch [...]
View Post Caroline Pigott, Flourish Marketing, Google Plus Hangouts, Google Plus Hangouts for Business, Hangouts on Air, toronto social media servicesPinterest is just that fun, time-wasting site where you can drool over wedding dresses and cupcakes, right? Wrong. Sure Pinterest has millions of users doing just that, but it’s also increasingly a website being used by businesses. Pinterest has recognized this and has given businesses the ability to create business-specific accounts. Pinterest should be part [...]
View Post Pinterest, pinterest for business, Pinterest marketing